Active Data Masking for GenAI, Privacy & Compliance
Mask sensitive data for GenAI adoption, enable IT to prevent costly data breaches, and remain compliant with complex data privacy and compliance regulations.
Unstructured data security isn’t just about protection at rest, it’s about safeguarding privacy and usage, in real-time. As companies accumulate and use vast amounts of data, including personally identifiable information (PII), protected health information (PHI), payment card data (PCI), as well as proprietary business secrets, the focus must be on implementing robust data detection and response strategies. GenAI adoption highlights this need to preserve private data used for training, testing, and deploying services.
The solution to data security isn’t more noise, as is often the case with tools such as DLP and DSPM—which identify and monitor risks to the data. For these reactionary tools, some identify risks and flag them for follow-up, while others block files and hinder productivity in the process. With day one remediation being a day too late, organizations are left playing catch-up and paying hefty fees after data breaches have claimed their valuable data.
Votiro solves this problem with real-time data masking.
Why Votiro for data masking?
In-Use
Votiro automatically masks data in use to prevent information from ending up in the wrong hands—whether maliciously, intentionally, or by mistake. Preserving privacy, teams can use their data in GenAI, business processes, and external digital services.
Compliancy
Votiro uses intelligent data obfuscation to prevent the intentional and unintended dissemination of sensitive data. This allows IT to control the sharing and collection of private information, while meeting the complex demands of modern regulations.
Actionable
Votiro’s in-depth privacy analytics allow security teams to see their risk surface—while ignoring unnecessary alerts. With a clear view of high-risk users, common file types, and vulnerable locations, teams can adjust policies to prevent costly data exfils.
Active data masking of sensitive information keeps users safe, and organizations continuously compliant.
- Private and sensitive data are identified and anonymized while at rest and in-motion for proactive protection
- Both unstructured and structured data is monitored for risks
- Timed de-masking is available for storage locations that become overlooked or accessed by multiple users with varying access levels
- Compliance with ever-changing data privacy regulations, per-industry and regional, is made easy via automated masking
- Fine-grained security policies keep IT teams in control of sensitive company data
Votiro provides unstructured data protection for personal info (PII), healthcare data (PHI), and financial information (PCI).
Unstructured data security isn’t just about protecting data at rest, it’s about safeguarding privacy and usage in real-time. As companies accumulate and use vast amounts of data, including personally identifiable information (PII) and proprietary business secrets, the focus must be on implementing robust protection strategies that go beyond the reactional nature of tools such as DLP and DSPM.
When it comes to healthcare data, the most egregious violations of HIPAA may mandate a Corrective Action Plan (CAP), which enforces specific fixes with strict timelines, significantly increasing the financial and operational impact on the organization.
For financial institutions, regulations such as the Payment Card Industry Data Security Standard (PCI-DSS) are from optional. This set of requirements is mandatory for all organizations processing credit card transactions, ranging from quaint local merchants to colossal financial institutions.
Each year, new standards go into effect while current regulations continue to expand. For major regulations such as ISO 27001 – Annex A 8.11, which requires that organizations manage technological risks related to the security of data owned or handled by the company (including privileged access and access restriction), Votiro’s active data masking helps enterprises remain compliant.
Privacy analytics are the key to better business decisions and long-term data protection.
According to hundreds of cybersecurity professionals, 36% report not having adequate visibility into data being shared across multiple channels (browser, collaboration, cloud storage, APIs). This leaves a large margin for error and vulnerability to unexpected data breaches.
Votiro’s comprehensive data privacy analytics dashboard is designed to help security teams identify and understand vulnerabilities with all the shared data across their organization. By analyzing data streams, organizations can better secure storage locations, adjust permissions, and prepare for shifts in attack methodologies. IT can also retroactively inspect security incidents to get a better picture of their risk surface.
Votiro DDR brings data masking and file sanitization under one unified platform. Here’s how:
Data Masking
- Private data is identified and anonymized while in motion
- Unstructured and structured data is monitored for risks
- Continual compliance is simplified for strict regulations (PCI-DSS, ISO standards, GDPR)
- Per-company policy controls keep IT in control of data
Threat Prevention
- Files and their objects are cleansed of hidden malware that other tools can miss
- Productivity continues freely with hands-free mitigation
- Customer and vendor uploads are cleansed of hidden threats
- Sanitization happens in just milliseconds, while still delivering full file fidelity (macros, password-protection, etc.)
See how Votiro delivers real-time data security.
Schedule a personalized demo to learn how our Zero Trust Data Detection & Response platform protects private data and eliminates file-borne threats.
